I like the tag line. It's punny, but I definitely understand that some people don't. Cancer is a touchy subject of course, but that's the whole point of the novel. John Green shows that books about cancer don't have to be complete tearjerkers. It's such a beautiful story. I'm excited for the movie. I love the casting!
John Green's reaction to the tagline via Tumblr:
I like the tag line. I found it dark and angry in the same way that Hazel is (at least at times) dark and angry in her humor. I mostly wanted something that said, "This is hopefully not going to be a gauzy, sentimental love story that romanticizes illness and further spreads the lie that the only reason sick people exist is so that healthy people can learn lessons." But that's not a very good tag line. I like the tag line because it says, literally, the sick can also have love stories. Love and joy and romance are not just things reserved for the well.
I have no problem with the tagline. It's cheeky.
— Ansel Elgort (@AnselElgort) December 20, 2013
Shailene Woodley's thoughts:
I had a really strong response to it. It's definitely - it's not a tagline that I probably would have chosen by any means. But I think that there's so many people who are so passionate about this book that there's nothing that will ever satisfy everyone. So I think it was just up to the discretion of the marketing mavens. For me, it was - yeah, not something I would have chosen. But it seems like half the people love it and half the people don't like it.